New Truck Parts from the MPMC Media Trade Conference
WSEMA’S MOTORSPORTS PARTS MANUFACTURERS COUNCIL (MPMC) DEVISED THE ANNUAL MEDIA TRADE CONFERENCE TO ATTRACT PRINT, ONLINE AND BROADCAST MEDIA. The SEMA Show dwarfs the MTC in terms of coverage, but the conference is actually where many editors and marketers gather information to share with core enthusiasts. New products are revealed, editorial coverage is confirmed, and project vehicles and technical articles come to fruition.
This year’s MPMC Media Trade Conference gave 100 manufacturers a platform to show most of their newest products in as many as 42 HALF-HOUR sessions. Here are 20 of the truck parts that caught our attention.
XTC 100% Synthetic 0W-20 from Bardahl is a high-performance light truck engine oil formulated to meet the demands of small displacement high RPM fuel efficient engines found in today’s light duty pickups and SUVs. A blend of synthetic premium base oils and special additives that protect against high temperature oxidation, wear and viscosity breakdown, it keeps engines exceptionally clean. ONLINE: www.bardahl.com