How Chevrolet is Reaching Out to Younger Buyers for the 2021 Chevy Silverado
Chevrolet is starting a new advertising campaign trying to draw in new, younger buyers for the 2021 Chevrolet Silverado. See how the auto giant is diversifying its message.
Chevrolet is starting a new advertising campaign on TikTok for its popular 2021 Chevrolet Silverado, to reach a younger and more diverse audience. The new music video features the artist BRELAND and his song “My Truck.” The lyrics in the original song have been changed to highlight the 2021 Chevrolet Silverado.
“Chevy is a brand that loves celebrating trucks and the people who own them,” said Steven Majoros, vice president of Chevrolet Marketing. “BRELAND’s song, ‘My Truck’ is so exciting because it is a great representation of why truck customers love their vehicles – they offer a source of adventure, fun and capability. The reboot of ‘My Truck’ will definitely be a new anthem for Chevy Truck customers.”