Sean Provost’s Journey with Provost Motorsports and the 1974 C-10

Being self-employed can definitely have its ups and downs. For one thing, you’re never truly off the clock and, in the end, you’re the one responsible for making sure your business is operating smoothly. On the plus side, however, being your own boss also gives you a certain amount of flexibility that just isn’t possible with a typical 9-5 gig. 

Sean Provost knows these challenges and benefits all too well. Juggling multiple businesses at once is both rewarding and stressful at times, which is why Sean has learned the importance of balancing his work life and personal life over the years. One of Sean’s pet projects the past few years has been Provost Motorsports, where he gets to work on his own rides and those of select friends and clients; that is, when he isn’t focused on his other business endeavors.   

Sean’s latest ride to come out of Provost Motorsports is this slick ’74 Chevy C-10, which actually isn’t his first foray into custom trucks. His previous C-10, known as “Mafia Boss,” was featured on the cover of the June 2018 issue of Street Trucks. Although that truck was built by Sean’s buddies at South City Rod & Custom, Sean wanted to be a bit more hands-on this time around, so the majority of the work was done in-house at Sean’s own shop. 

Square bodies are “it” these days, which is no secret, so when Sean decided to build one he knew that it had to stand out, especially when it came to the details. His ’74 is a factory 454-equipped shortbed, which is fairly rare in and of itself, so its uniqueness game was already on point before Sean even got started! You know what’s even more rare these days? The fact that Sean didn’t LS-swap the truck, and instead chose to keep the original 454 and Turbo 400! Yeah, he dressed it up with some speed equipment, like a Weiand intake manifold, Holley carb, and Sanderson headers, but above all — it’s not an LS! 

The original 454 big block still sits in the truck, making Sean’s C-10 an increasingly rare breed in a sea of engine-swapped trucks.

To set the proper foundation for the build, Sean ordered up a Choppin’ Block chassis, which was dressed up to include all of the company’s air ride suspension components as well. Aaron Dover, who is one of the Provost Motorsports crew, installed all of the peripherals, such as the Currie Enterprises 9-inch rear end, as well as Wilwood braking components at each corner. The bed floor was then raised to make room for the step notch, axle, and wheels. Rolling attire of choice for Sean’s C-10 consists of American Racing VF509 22s in nine and 12-inch widths, shod with 245/35R22 and 335/25R22 Pirelli P-Zero rubber. 

We’re big fans of smoothie wheels, and these American Racing VF509s really pull off the stock-yet-modifed look of Sean’s Chevy.

With the underpinnings taken care of and looking amazing as hell, Sean briefly considered painting the truck, but the patina was just too awesome to cover up. Instead, he had the weathered paint buffed out by Authentic Detail to bring out the shine in what was left of the factory 1974 paint job. You may also notice that neat trick that Sean pulled off with the exhaust; namely, the old fuel filler openings in the bed were repurposed as exhaust cutouts! And since those spots were now occupied, a custom fuel filler was put in behind the driver’s side taillight, which feeds gas to the Boyd’s Welding tank between the frame rails. 

Although the truck no longer carries much cargo these days, the raised bed floor and sectioned factory wheel tubs still keep things nice and tidy without any unnecessary holes.

The interior was next on the lest, and was freshened up quite a bit within the confines of Provost Motorsports. New upholstery and door panels, new carpet, a Vintage Air climate control retrofit, and Syndicate Series gauges by Dakota Digital all contribute to the comfort level of Sean’s truck, and help make it the easy choice to drive on a warm spring day. 

Sean kept the interior somewhat stock looking but added some much needed upgrades, such as the Syndicate Series gauges, which are made by Dakota Digital

Taking just three and a half months to build, Sean didn’t have to wait long to enjoy his ’74, which can often be seen cruising the streets of Woodland, California. As he tells us, not having to paint the truck shaved a bunch of time and money off the build, which we’re sure anyone can appreciate!