HUMBERTO ORTIZ’s Assets
F100 Builders
Supply and Demand WHEN IT COMES TO custom trucks, the aftermarket rules the land—and that sets the consumer up for a little Economics 101 and a lesson in supply and demand. For customizing and upgra... Continue Reading
HUMBERTO ORTIZ . January 20, 2025
Department
When discussing the Ford F-100, most conversations lead to the mid-’50s body that has been done successfully time and time again. However, opinions have been trending toward the trucks that came dec... Continue Reading
HUMBERTO ORTIZ . August 23, 2023
F100 Builders
There comes a time in life when a person starts to think about their future in a different way. Sometimes a young man decides it’s time to leave an impression on the people around him and his peer... Continue Reading
HUMBERTO ORTIZ . June 01, 2022
Editor
Often, we refer to an older generation as the craftsmen of our time, however, I feel it is more a measure of experience rather than just age. Craftsmanship has been described as executing something to... Continue Reading
HUMBERTO ORTIZ . May 18, 2022
Features
For those of us who have built multiple projects or just owned multiple vehicles, we sometimes get an overwhelming sense of redundancy. To combat this, we usually go out of our comfort zone a bit and ... Continue Reading
HUMBERTO ORTIZ . May 18, 2020
F100 Builders Guide
Ford Crew Cab Wonders THE FIRST CREW-CAB TRUCK introduced to the U.S. market was surprisingly not from one of the Big Three automotive corps. It was actually from International way back in 1957. In fa... Continue Reading
HUMBERTO ORTIZ . May 05, 2020
c10
The Mythical Story of a Perfect Find ONCE UPON A time, right? That’s the way fairytales are usually told, but in the custom car world, seldom are we given the easy path to a happy ending. We have al... Continue Reading
HUMBERTO ORTIZ . April 28, 2020
F100 Builders
I SOMETIMES MAKE inappropriate jokes about what I call the “color chart†when referring to a buddy’s skin color and the way that person is treated in different circumstances. I know, I know, itâ... Continue Reading
HUMBERTO ORTIZ . April 09, 2020
F100 Builders
The Ford F-Series is an undoubtedly popular truck, especially for custom truck enthusiasts, but then the question of which generation makes the best hot rod arises. For years the aftermarket has leane... Continue Reading
HUMBERTO ORTIZ . April 07, 2020
