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Flashback Friday: When ICON Reinvented the Classic Chevy Pickup

Jason Mulligan . June 26, 2026 . Features . COURTESY OF ICON 4X4
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A True Modern Classic

ICON 4×4, based in Chatsworth, California, is known for building Broncos, FJs, CJs and other vehicles from the ground up. Rather than strictly producing restorations, the company builds brand-new vehicles complete with new bodies and modern drivetrains. ICON has gained even more fame with its Derelict cars featuring classic patina’d exteriors with all-new modern features underneath the faded paint and surface rust, including performance-handling suspension and LS engines.

THE LOOK IS CLASSIC VINTAGE TRUCK WITH A BLEND OF MODERN STREET ROD. THE DRIVE IS PURE MODERN SPORTS CAR ”

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2013 Icon Thriftmaster TR

One of its latest creations takes things a step further: a brand-new truck with all of the modern features one would expect to see on a dealership option sheet but under the cloak of a classic Chevy pickup. Dubbed the ICON Thriftmaster, the new truck from the ground up is inspired by the 1947-53 Chevy 3100 five-window classic pickup, this modern iteration is ready for adventure.

Think of this truck as a prototype of what customers can order from ICON. The first Ultimate Edition ICON Thriftmaster comes in choice of body color in either matte or gloss finish, with choice of manual or automatic transmission, naturally aspirated or with an intercooled supercharger. Otherwise, it comes one way, loaded.

FOR 2014, ICON WILL BUILD ONLY FIVE ULTIMATE THRIFTMASTERS. EACH WILL BE SIGNED AND SEQUENTIALLY NUMBERED. PRICING WILL BE IN THE $220,000-250,000 RANGE. IN THE FUTURE, EXPECT A WIDER RANGE OF ICON THRIFTMASTERS.

2013 Icon Thriftmaster TR

The look is classic vintage truck with a blend of modern street rod. The drive is pure modern sports car, thanks to an Art Morrison chassis, coil-overs and a Magnuson supercharged 5.3L eRod engine fresh from Chevrolet Performance. Rounding out the performance package is a luxury interior complete with state-of-the-art ISIS wiring, Audison stereo equipment and all of the modern amenities we’ve come to expect in late-model vehicles. A WiFi hotspot, Bluetooth, navigation and LED lighting make the truck a hot rod office on the go. American bison leather and Rolls Royce Wilton wool carpeting are the touches that bring it to the top level of luxury automobiles in truck armor.

2013 Icon Thriftmaster TR

2013 Icon Thriftmaster TR

For 2014, ICON will build only five Ultimate Thriftmasters. Each will be signed and sequentially numbered. Pricing will be in the $220,000-250,000 range. In the future, expect a wider range of ICON Thriftmasters. For more information and to check out the rest of its vehicles, visit Icon4x4.com. ST

2013 Icon Thriftmaster TR


TRUCK SPECS

OWNER

Jonathan Ward
2013 Icon Thriftmaster TR
Chatsworth, CA

ENGINE

  • Chevrolet Performance 5.3L V-8 eRod
  • Magnuson TVS 1900 supercharger
  • High density radiator
  • Dual electric cooling fans
  • Custom tubular headers
  • Ceramic-coated exhaust
  • 3-inch dual mandrel-bent exhaust
  • Six-speed Tremec T-56 Magnum transmission
  • 25.6-gallon stainless steel fuel tank
  • Optima battery

SUSPENSION

  • Art Morrison mandrel-bent chassis
  • Currie Enterprises 9-inch rearend
  • 3.89 gears
  • Triangulated 4-link
  • JRI coil-overs
  • Wilwood six-piston front, four-piston rear brakes

WHEELS & TIRES

  • 18-inch Circle Racing billet wheels
  • 255/40 and 295/45 Nitto NT555 tires

BODY & PAINT

  • Shop: Icon 4×4/Xtreme Performance Coatings
  • New steel body
  • Brushed nickel trim
  • Ash wood bed floor
  • BASF Glasurit paint

INTERIOR

  • Shop: Icon 4×4
  • Ididit steering column
  • Bison leather-wrapped 16-inch steering wheel
  • AC and heater
  • Custom switches
  • Dakota Digital gauges
  • Kenwood head unit
  • Audison sound system
  • Dynamat
  • Glide Engineering seats
  • American bison leather
  • Rolls Royce Wilton wool black carpet
  • ISIS wiring system
  • LED lighting
  • Mobilenet WiFi hotspot

 

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