Up next Ringbrothers to Unveil 1972 K5 Chevrolet Blazer at 2018 SEMA Show Published on October 05, 2018 Author Chris Hamilton Tags average cost of a truck, average price of a truck, average truck price, buyers of used trucks, buyers truck, pickup truck pricing, truck average, truck buyers, truck prices report, used truck buyers, Share article Facebook 0 Twitter 0 Mail 0 Report: Average Truck Buyers are Getting Priced Out of the Market There’s nothing more American than baseball, hotdogs, apple pie, and of course — pickup trucks. Unfortunately, it seems our national obsession with pickups is costing the average American dearly. A new report from the Detroit Free Press has found that soaring prices are making pickup trucks out of reach for the average buyer. In the last 10 years, the cost of a full-size pickup skyrocketed by almost 50%, the largest price increase of any vehicle segment.Subscribe to our weekly newsletter Citing data from Edmunds, the report found that the average price of a full-size light-duty pickup in 2018 came to $48,377, a 48% jump from 2008, and an almost 20% boost from just five years ago. The figures are nearly identical with Kelley Blue Book prices, which projects a $48,369 price tag for the average full-size pickup today. And yet, Kelley’s statistics show that most buyers expect to pay about $10,000 less than the current average price. While the soaring prices can be partly attributed to inflation, the rise in median household income for the average truck buyer failed to match the price increase over the last decade. In 2009, the median household income of prospective truck owners stood at $76,660. Today, that metric is now $100,305, a considerable increase but still not comparable to the 48% jump in sticker prices over the same period. The soaring cost of pickups has also led to a “gentrification” of the truck owner demographic. From being a work vehicle used by farmers and laborers, today’s owners tend to be college graduates with a higher household income than the average car buyer. In fact, the report shows that among full-size pickup owners, only 15% use it for business, while about 25% of heavy-duty owners use their vehicle for work. Just like the humble jeans, it seems the pickup truck has completed its transition from blue-collar ride to status symbol.
WHAT YOU NEED TO KNOW "SEMA" Part 3 of 4 What you need to know “SEMA” taking you right up to kickoff Subscribe to our weekly newsletter BAJA 1000 EXPERIENCE Location: LVCC North Hall SCORE’s […] Adam Johnson October 28, 2021 Blood Sweat and Gears c10 C10 Builders Guide COOL GEAR Department Editor Events F100 Builders F100 Builders Guide How to Industry News Latest OBS Builders Guide Podcast Press Release Product Reviews Profiles Reader Rides Show Tech Truck Reviews Uncategorized Videos
Forbidden Fantasy Show N Shine 2022 Forbidden Fantasy Truck club was back in Laughlin NV once again to host the Forbidden Fantasy Shoe N Shine. This year the River Lodge was […] Adam Johnson May 18, 2022 Department Industry News Latest Press Release Product Reviews Profiles Uncategorized Videos
New Truck News | Ken Block's Blinding Lights on the SVC F-150 Raptor, Ford Raptor Returning to V8? & 2021 Ram 1500 TRX With 300,000 Lumens on the Front of His F-150 Raptor, Ken Block Could Guide Airplanes On The Darkest of Nights If you scroll down our […] Logan Wade August 19, 2020 How to Industry News Latest Tech Truck Reviews Uncategorized
Video - 67-72 Ford F100 billet hood hinges install video In this video, Gold Dust is used as a shop truck and then we install some All American Billet 1967-72 Hood Hinges. The main reason […] Chris Hamilton April 18, 2021 Department F100 Builders F100 Builders Guide How to Industry News Latest Press Release Product Reviews Profiles Reader Rides Tech Uncategorized Videos