— Proceeds will help expand SEMA’s High School Vehicle Build Program to include 10 schools next year —
DIAMOND BAR, Calif. (Aug. 12, 2019) – Five Jeep Wranglers customized by students as part of this year’s SEMA High School Build Program have been sold for a combined $127,000. The funds will be used by SEMA to provide another build opportunity to the same five schools and partner with five additional schools next year.
“We are thrilled by the results of the auctions and moved by how much the automotive community continues to support this program,” said Zane Clark, SEMA Senior Director of Education. “Thanks to this support we are now looking to expand the program to include 10 schools next year, giving more students throughout the country an opportunity to take part in a hands-on vehicle build experience.”
Each of the five high schools received a Jeep Wrangler in early February 2019 to customize using donated aftermarket products from partnering sponsor companies. Upon completion the Jeeps were auctioned during SEMA Week of Customs by program partner Bring a Trailer Auction Site.
Results for each auction are:
  • July 15-22: 2005 Jeep Wrangler customized by the Santa Fe Early College Opportunities (ECO) in Santa Fe, NM. Sold for $26,000.
  • July 16-23: 2004 Jeep Wrangler customized by the Comstock High School auto shop in Kalamazoo, MI. Sold for $20,250.
  • July 17-24: 1997 Jeep Wrangler customized by Santa Ynez Valley Union High School in Santa Ynez, CA. Sold for $26,250.
  • July 18-25: 2002 Jeep Wrangler customized by C.D. Hylton High School in Woodbridge, VI. Sold for $26,000.
  • July 19-26: 2004 Jeep Wrangler customized by R.L. Turner High School in Carrollton, TX. Sold for $28,500.
Bring a Trailer donated 100% of their buyers fees of $6,350 to bring the total earnings to $133,350.
“We at Bring a Trailer were very excited to partner again with SEMA to auction these special custom Jeeps,” said Randy Nonnenberg, Bring a Trailer Co-founder & CEO. “Young enthusiasts are key to the future of the automotive hobby, and we applaud SEMA for furthering their investment in this program and these students. We are very happy to again be donating our entire 5% auction fees on these Jeeps to the same great cause.”
“We are grateful to all of the sponsors who have made this program possible,” Clark said. “To expand from a one-vehicle pilot program last year to 10 builds in our third year speaks volumes of our sponsors and their commitment to fostering the future generation of our industry.”
To learn more about the program and the vehicles, visit or contact SEMA Youth Engagement Programs Manager Katie Hurst
About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $44.6 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit,
About Bring a Trailer
Bring a Trailer was founded in 2007 to find and discuss the best rare, unique and collectible vehicles offered for sale. Over 20,000 vehicles have been auctioned on Bring a Trailer since its auction format debuted in 2014, with more being added every week. Site staff curate the mix to offer only the best and most interesting cars in a unique, usable and community-oriented platform. Sellers can speak directly with bidders, answering questions and sharing photos. Sellers pay a flat $99 with additional services like professional on-site photography and premium exposure. BaT Auctions have revolutionized collector vehicle auctions with an online sell-through rate of 75%.
2019 SEMA High School Vehicle Build Sponsors
The 2019 SEMA High School Vehicle Build program was sponsored by 32 aftermarket companies through product donations. Sponsors include: • 4 Wheel Performance • Advance Auto Parts • AFE Power • Atturo Tire • Bloomfield Manufacturing Company (Hi-Lift) • BOLT Lock • Collins Bros Jeeps (Black Mountain) • Covercraft • Diode Dynamics • Eastman Chemical Company (LLumar) • Finishmaster • Husky Liners • JcrOffroad Inc. • Just Jeep’N Stuff • Katzkin Automotive Leather • LKQ/Keystone • OMIX ADA (Rugged Ridge) • Painless Performance Products • Pilot Automotive (Rolling Big Power) • QuietRide Solutions • Rancho Suspension & Shocks • Rock Krawler Suspension • Safelite • SEATBELTPLANET.COM • Skyjacker Suspensions • Steele Rubber • Superlift Suspension • The Carlstar Group / Cragar Wheels • T-REX TRUCK PRODUCTS, INC. • Truck’N America • Twisted Automotive • Unicorn Tire (Travelstar)

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