mexican fiesta event

mexican fiesta event coverage

Milwaukee Event Benefits Hispanic Students

Mexican Fiesta brings the sound, culture, and taste of Mexico to Milwaukee, Wisconsin’s lakefront. It’s three days of fun, food, Mariachi, and fiesta for everyone. Mexican Fiesta is more than just a celebration. It’s an affirmation of the belief that the Hispanic community is alive with promise. Education is the key to the future, and through scholarship awards, the festival becomes the gateway to young Hispanic men and women taking their rightful place in society.

In 1973 a south side street was closed to traffic to celebrate Mexican Independence Day. It was the first time that there was the excitement of a neighborhood street fair, a sense that it was time for this thriving community to show itself and others the extraordinary beauty of a culture rich in diversity. The possibilities were endless! Music! Dance! Tradition! Lowriders! A colorful pageant was born, and now almost 50 years later, a flourishing Mexican Fiesta has become a stunning tribute to the vitality of the Hispanic community.

Show promoter Mario Reyes and his wife, Veronica, joined up with the Fiesta to put on one of the best truck shows in the Midwest at the Summerfest grounds during Mexican Fiesta. With 300 vehicles in attendance, this show has become the largest show in Wisconsin and a highly anticipated event among truck-culture enthusiasts.

Be sure to attend this event next year as it’s really a great celebration of the Mexican culture. In addition to the fun, it’s a great way to give back to the future generation of leaders in our country.

…almost 50 years later, a flourishing Mexican Fiesta has become a stunning tribute to the vitality of the Hispanic community.

Mexican Fiesta 2023


Wisconsin Hispanic Scholarship Foundation


International Expo, Milwaukee, Wisconsin




Many Thanks …

The Wisconsin Hispanic Scholarship Foundation members and Mexican Fiesta promoters would like to extend their gratitude to all who worked together to make Mexican Fiesta 2022 a huge success. The revenue from the event will go directly to the foundation that will give away scholarships to Hispanic students. It is hoped that the dedication and support for the festival will remain strong in the years to come, under the united cause of helping Hispanic youth pursue a higher education.




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