Industry insider Jason ODB shares advice on building a custom truck

Jason Ballard . March 16, 2026 . Department .

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Info From an Industry Insider

Tnthusiasts, let’s talk about truck projects. When your vision is dialed in, how do you go about executing? Do you follow the trends and jump on board with a full chassis, custom paint, crazy interior, fully blueprinted engine, etc.? I have often seen casual enthusiasts start their builds by “going all-in.” The challenge is big build budgets can become exorbitant and quickly fade into an unfinished project. How can you avoid these pitfalls? Remember, it’s ok to keep it simple.

It is true that the overall truck scene helps set trends; however, you do not need to follow all of them. A static dropped truck with clean paint, vintage-style car audio, and a super clean interior can easily fit the bill for a street cruiser or show truck. The bottom line is there are tons of styles and options no matter the budget. What does this amount to?

Get to rockin’ on your ride so you can cruise with your kinfolk. The memories you create via the build, hitting local cruise-ins, national shows, etc., will be priceless. Until next month, keep it real, and don’t forget to check out OLP by scanning the QR code for more truck-inspired content.

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Stay On Da Rise!

Peace, Jason ODB