Living with the Sickness
TRUCK JUNKIES MIGHT ACTUALLY BE SUFFERING FROM A SICKNESS RATHER THAN AN ADDICTION. The latter would suggest that there is hope of recovery from the controlled substance in question—in this case, lifted pickups. The guys who eat, sleep and breathe all things related to big suspension kits, huge wheels and burly off-road tires, however, definitely have a disease pumping through their veins. It really is an ailment for which there is hardly a cure.
Jordan Muhlbauer is a guy suffering from a case of the fever, the “truck fever” he’d like to call it. But Jordan hasn’t quarantined himself to wallow and stew in his sickly state all by his lonesome. In fact, he has chosen to spread the sickness to as many others as possible, and he has proven to be quite contagious.
If the suggestive plays on the whole “sickness” thing are starting to get under your skin, don’t worry—it’s almost over. They served as a useful crutch to transition this story of Jordan’s passion for big ‘ol trucks, and the work that he constantly pours into spreading the gospel to all who consider themselves as active members within the lifted community. He runs a thriving Instagram page @truck_fever and promotes one of the largest truck shows in the country, the Daytona Truck Meet, which also has an IG account that has a good deal of activity going for it.
These social platforms have become a crucial avenue for Jordan to promote his own personal truck build—this absolutely killer Ford F-250 seen here—as well as those of fellow enthusiasts from coast to coast and throughout the world. The positive response to the Daytona Truck Meet may have come as a surprise at first, as it has really taken off into becoming one of the most buzzed-about truck events that puts a huge emphasis on catering to the lifted crowd. The demand for a specialized show was there, and Jordan was lucky enough to be put in the situation to help provide truck people with a place to congregate for a weekend during the summer.
As critical as social media interaction may be for a business to grow in this day and age, Jordan understood that creating something real to promote his brands, as well as the brands that support his vision, was a crucial next step. Over the course of two years, he transformed his ’14 F-250 into not only one of the baddest lifted rigs out in the show fields, but one that was unveiled in front of the world’s eye at SEMA ’18. With the help of friends and a list of impressive sponsors, Jordan devised a plan of action and built the Ford into a towering example of the many moving parts that are at work within the lifted truck community. With full lift packages from Stryker, suspension accessory parts from Fox, and rolling gear from Forged Nation and Fury Tires, the desired ride height and overall appearance was attained with utmost authority.
WHILE A DRAMATIC LIFT AND NEW WHEELS AND TIRES DOES MAKE FOR AN IMPRESSIVE IMPROVEMENT OVER STOCK LOOKS, THERE WAS STILL LOTS OF ROOM TO GIVE THE TRUCK A MUCH MORE AGGRESSIVE ATTITUDE.
While a dramatic lift and new wheels and tires does make for an impressive improvement over stock looks, there was still lots of room to give the truck a much more aggressive attitude. Boost Bars grille upgrades and Bodyguard bumpers made for quick replacements for not so attractive factory components, but one of the most noticeable alterations made to the F-250 is the interior done by Florida Boy Customs. There’s no mistaking this truck for any other, as it certainly has a genuine rip-your-face-off demeanor that only very few trucks possess. The process from stock to SEMA was an experience Jordan doesn’t regret, but was one that did try his patience (as well as his bank account) but he saw it through to the glorious end.
This year’s sixth annual Daytona Truck Meet was held on June 6-9. If you weren’t able to make it to take a gander at Jordan’s truck and all the others in person, check out the Instagram page @daytonatruckmeet. However you describe the excitement of partaking in creating these truly magnificent machines, whether it’s an obsession or coping with full-on illness, don’t let outsiders shame you for being consumed alive by what you love.
2014 Ford F-250
Ponte Vedra, FL
- 2014 Ford 6.7L Powerstroke diesel
- Custom tune by PPEI with EZ Lynk
CHASSIS & SUSPENSION
- Shop: Install by owner and Ernie’s Off -Road
- 14-inch Stryker full four-link
- Fox front and rear shocks and stabilizer
- SSBC eight-piston brakes
WHEELS & TIRES
- 28×14 Forged Nation concave wheels
- 42-inch Fury M/T tires
BODY & PAINT
- Shop: Graphics by AT Kreations
- Reflective vinyl graphics
- Boost Bars grille
- Bodyguard bumpers
- Twisted Pro lighting
- Custom bed liner by Marvel Coatings
INTERIOR & STEREO
- Shop: Florida Boy Customs
- Roadwire leather seating
- Custom leather headliner